Please use this identifier to cite or link to this item:
https://hdl.handle.net/10316.2/25075
Title: | Changing preferences and cognitive processes | Authors: | Mistri, Maurizio | Issue Date: | 1997 | Publisher: | Faculdade de Economia da Universidade de Coimbra | Abstract: | Neste artigo, o autor levanta algumas
questões sobre a relação existente entre os
processos cognitivos e os padrões de
comportamento do consumidor racional.
Admitindo que a racionalidade se exprime
na utilização óptima da informação
disponível, o consumidor racional tem de
conciliar dois tipos de forças opostas, isto
é, as que incitam a alterar os gostos e as
que aconselham a não os modificar,
mesmo que haja alterações de preço.
A solução sugerida pelo autor para a
resolução desse conflito harmoniza-se com
os processos cognitivos e visa, na mesma
linha de Herbert Simon, introduzir uma
base cognitiva na teoria das escolhas
racionais. Dans cet article, l’auteur aborde quelques points relatifs à la relation existante entre les procédés cognitifs et les styles de comportement du consommateur rationnel. En admettant que la rationnalité s’exprime dans l’utilisation optimale de l’information disponible, le consommateur rationnel doit concilier deux types de forces opposées, celles qui incitent à altérer les goûts et celles qui conseillent de ne pas les modifier, y compris lorsqu’il y a variation du prix. La solution suggérée par l’auteur pour la résolution de ce conflit s’opère par les processus cognitifs et vise, dans la même optique que Herbert Simon, à introduire un fondement cognitif dans la théorie des choix rationnaux. In this article, the author raises a few points on the relationship detectable between cognitive processes and behaviour patterns in the rational consumer. Assuming that his rationality is expressed in the optimal use of the information available, the rational consumer has to come to terms with two contrasting groups of forces, i.e., a first group includes the forces that prompt changes in his tastes, and a second group of forces that urge him to keep his preferences unchanged even in the event of changes, however small, in the corresponding prices. The solution suggested by the author for dealing with these conflicting forces is entirely consistent with the cognitive processes and aims, following Simon’s lesson, to introduce cognitive foundations in the theory of rational choice. |
URI: | https://hdl.handle.net/10316.2/25075 | ISSN: | 2183-203X |
Appears in Collections: | Notas Económicas |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
notaseconomicas8_artigo2.pdf | 1.05 MB | Adobe PDF | ![]() |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.