Please use this identifier to cite or link to this item:
https://hdl.handle.net/10316.2/40830
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Martino, Delio De | |
dc.date.accessioned | 2016-12-27T14:59:44Z | |
dc.date.accessioned | 2020-09-08T14:54:02Z | - |
dc.date.available | 2016-12-27T14:59:44Z | |
dc.date.available | 2020-09-08T14:54:02Z | - |
dc.date.issued | 2016 | - |
dc.identifier.isbn | 978-989-26-1279-9 | |
dc.identifier.isbn | 978-989-26-1280-5 (PDF) | |
dc.identifier.uri | https://hdl.handle.net/10316.2/40830 | - |
dc.description.abstract | Fragments of the most important ancient and modern cities are dismembered and reassembled in the language of advertising. As in an enormous game of mirrors, cities are re-dressed with the signs of other cities that appear in advertising posters, in spots, in packaging, in merchandising, and in logos of commercials products, especially in the automotive industry. These cities of advertising tend to transform every polis in an enormous cosmopolis, that is a “continuous city”, as Calvino defines it, a city without confines, barriers, and uniform, a city covering the entire world. The fragmentary pieces of advertising cities are ultimately used by the consumer to dress himself with narratives and to build his identity. | eng |
dc.description.abstract | Frammenti delle più importanti città del presente e del passato vengono smembrati e riassemblati all’interno del linguaggio pubblicitario. Come in un enorme gioco di specchi le città sono rivestite di segni di altre città che compaiono nei manifesti, negli spot, nel packaging, nel merchandising e nei loghi dei prodotti commerciali, in particolare delle automobili. Queste città pubblicitarie tendono a trasformare ogni polis in un’enorme cosmopolis, ovvero in una “città continua”, come la definisce Calvino, una città senza confini e senza barriere, uniforme, che va coprendo il mondo intero. I frammentari pezzi di città pubblicitarie sono infine utilizzati dal consumatore per rivestirsi di narrazioni e costruire la propria identità. | por |
dc.language.iso | ita | - |
dc.publisher | Imprensa da Universidade de Coimbra | por |
dc.publisher | Annablume | por |
dc.relation.ispartof | http://hdl.handle.net/10316.2/40203 | por |
dc.rights | open access | - |
dc.subject | Cities | eng |
dc.subject | advertising | eng |
dc.subject | television | eng |
dc.subject | posters | eng |
dc.subject | Città | por |
dc.subject | pubblicità | por |
dc.subject | televisione | por |
dc.subject | manifesti | por |
dc.title | Città pubblicitarie | por |
dc.title.alternative | Advertising cities | eng |
dc.type | bookPart | por |
uc.publication.collection | Humanitas Supplementum | por |
uc.publication.firstPage | 189 | - |
uc.publication.lastPage | 195 | - |
uc.publication.location | Coimbra | por |
dc.identifier.doi | 10.14195/978-989-26-1280-5_14 | - |
uc.publication.digCollection | PB | por |
uc.publication.orderno | 14 | - |
uc.publication.area | Artes e Humanidades | por |
uc.publication.bookTitle | Pólis/Cosmópolis: identidades globais & locais | - |
uc.publication.manifest | https://dl.uc.pt/json/iiif/10316.2/40830/205370/manifest?manifest=/json/iiif/10316.2/40830/205370/manifest | - |
uc.publication.thumbnail | https://dl.uc.pt/retrieve/11077842 | - |
uc.publication.parentItemId | 54652 | - |
uc.itemId | 69087 | - |
item.fulltext | With Fulltext | - |
item.grantfulltext | open | - |
Appears in Collections: | Pólis/Cosmópolis: identidades globais & locais |
Files in This Item:
File | Description | Size | Format | |
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citta_pubblicitarie.pdf | 538.02 kB | Adobe PDF | ![]() |
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