Please use this identifier to cite or link to this item: https://hdl.handle.net/10316.2/44418
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dc.contributor.authorHoces Sánchez, Mª. Carmen
dc.date.accessioned2018-11-02T15:01:48Z
dc.date.accessioned2020-09-05T08:20:02Z-
dc.date.available2018-11-02T15:01:48Z
dc.date.available2020-09-05T08:20:02Z-
dc.date.issued2018-
dc.identifier.isbn978-989-26-1594-3 (PDF)
dc.identifier.isbn978-989-26-1593-6
dc.identifier.urihttps://hdl.handle.net/10316.2/44418-
dc.description.abstractThe frequent use of Latin in naming brands and products is especially striking in the case of wine. The Latin names and legends that can be traced in this area testify to interest in the Classics and Latin as well as to the prestige they give to the product. They also allow its use in the classroom as material for the study of Latin, and serve as a stimulus to approach the study of Latin lyric poetry, one of whose main themes is precisely that of the convivium or meeting of friends who drink wine, talk and recite poetry.eng
dc.description.abstractEl frecuente uso del latín en la publicidad para dar nombre a diferentes marcas y productos es especialmente llamativo en el caso del vino. Las denominaciones y leyendas en latín que se pueden rastrear en dicho ámbito testimonian el interés por lo clásico y lo latino, así como el prestigio que imprimen al producto, a la vez que permiten su uso en el aula como material para el estudio de la lengua latina y sirven de estímulo para acercarse al estudio de la lírica latina, uno de cuyos temas principales es precisamente el del convivium o reunión de amigos que beben vino, charlan y recitan poesía.por
dc.language.isospa-
dc.publisherImprensa da Universidade de Coimbrapor
dc.relation.ispartofhttp://hdl.handle.net/10316.2/44391por
dc.rightsopen access-
dc.subjectLatin languageeng
dc.subjectmarketingeng
dc.subjectteaching and learningeng
dc.subjectlatínpor
dc.subjectpublicidadpor
dc.subjectenseñanza-aprendizajepor
dc.titleDiscitur vino benepor
dc.typebookPartpor
uc.publication.collectionHumanitas supplementum - estudos monográficospor
uc.publication.firstPage127-
uc.publication.lastPage139-
uc.publication.locationCoimbrapor
dc.identifier.doi10.14195/978-989-26-1594-3_8-
uc.publication.digCollectionPBpor
uc.publication.orderno8-
uc.publication.areaArtes e Humanidadespor
uc.publication.bookTitleIanus: innovación docente y reelaboraciones del legado clásico-
uc.publication.manifesthttps://dl.uc.pt/json/iiif/10316.2/44418/201223/manifest?manifest=/json/iiif/10316.2/44418/201223/manifest-
uc.publication.thumbnailhttps://dl.uc.pt/retrieve/11019028-
uc.publication.parentItemId55069-
uc.itemId68253-
item.fulltextWith Fulltext-
item.grantfulltextopen-
Appears in Collections:Ianus: innovación docente y reelaboraciones del legado clásico
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